Action packed 1st GMM

The 1^st General Membership Meeting (GMM) of the Public Relations Society of the Philippines (PRSP), attended by more than 40 members of the Society proved to be as exciting and action-packed as the impeachment trial. Held on March 30, 2012 at the MSE Building, Ayala Avenue, Makati City, the 1^st GMM was sponsored by Ayala Land, Inc. 

Two new APRs

Led by 2011-2012 PRSP president Butch S. Raquel, APR (leftmost), PRSP conferred the prestigious APR (Accredited in Public Relations) designation on Globe Telecom, Inc. corporate communications head Yoly C. Crisanto (fourth from left) and Holcim Philippines corporate communications head Beng V. Prado (fifth from left). After meticulous and stringent screening, Crisanto and Prado passed the review of work and written and oral examinations given by the Accreditation Board and Accreditation examiners. PRSP’s accreditation program forms part of the Society’s efforts to raise the professional standards and advocate the ethical practice of the PR profession in the country. Also at the conferment were PRSP Accreditation Board member and Past Presidents, Milen S. De Quiros, APR (second from left); Max Edralin, APR (third from left); Ed S. Alcaraz, APR (third from right); Bert Pasquin, APR (second from right); and Jones Campos, APR (rightmost).

Six new members

Six new members were during  the 1^st GMM. Photo shows (from left):  PRSP Director and Membership Committee Chairman JORGE T. MARCO of Ayala Land, Inc.; HANS CHUA of eLearning Edge and BlueBlade Technologies, Inc.; TRICCIA V. DACER, Strategic Consultant, Media and Communications; MARIA ANTOINETTE D. DELA CRUZ of Armed Forces and Police Savings & Loan Association, Inc.; MARGIE A. JORILLO of Government Services Insurance System; THELMA DUMPIT MURILLO of Department of Trade and Industry;  and MERCEDITA IRENE D. TAYAG of Government Services Insurance System.

Locsin, Llorin and former Press Secretary Reyes talk about the impeachment trial

At left, former Congressman Teddy Locsin, Jr., MeadJohnson Nutrition Corporate Affairs Director Milla Llorin and Former Press Secretary Rod Reyes were guest panelists during the 1^st GMM. They discussed the Impeachment Trial: What’s the Verdict in the Court of Public Opinion? PRSP VP-Internal Ramon Isberto (leftmost) moderated the discussion.

Oath-taking

At right, PRSP 2012-2013 board members unable to go to the Anvil Awards had their oath-taking during the 1^st GMM as well. Photo shows directors Lourdes S. de Guzman, APR of Quota International Manila and Jika M. Dalupan of Kythe Foundation, Inc.

ROJO ELECTED PRSP PRESIDENT

Lenovo Mobile Business Unit Head and former BayanTel Division Head- Corporate Brand & Communications John V. Rojo, APR was elected as 2012-2013 President of the Public Relations Society of the Philippines (PRSP).

Also elected as PRSP officers were Ramon R. Isberto of Smart Communications, Inc., Vice President for External; Jorge Miguel T. Marco, APR of Ayala Land, Inc., Vice President for Internal; Maria Lourdes L. Espina, APR of Total (Philippines) Corporation, Secretary; Ma. Yolanda C. Crisanto of Globe Telecom, Inc., Treasurer; Claire D. Papa of United Laboratories, Inc., Internal Auditor. Elected as directors were Joji B. Banzon of Ciao Events Management, Jika M. Dalupan of Kythe Foundation, Inc. and Lourdes S. de Guzman, APR of Quota International of Manila. Butch S. Raquel, APR will serve as Ex-Officio member of the board while Eduardo S. Alcaraz, APR of ESA Consultants; Jones T. Campos, APR of JonesPR/JTCampos Corporation, and Maximo J. Edralin, Jr., APR of Bangko Sentral ng Pilipinas will serve as PRSP Advisers.

The 2012-2013 PRSP board members and advisers took their respective oaths during the Anvil Awards Night on February 24 at the Edsa Shangri-La Hotel. Photo shows former Isabela Governor Grace Padaca (leftmost) administering the oath of office. Padaca is co-founder of Kaya Natin: A Movement for Good Governance and Ethical Leadership and consultant on Environment and Health at the Ateneo School of Government.
In his first move as PRSP President, Rojo appointed the chairpersons of various committees, as follows: Crisanto for the Finance/ Ways and Means and the 48^th Anvil Awards; Espina for the 19^th PR Congress; Marco for Programs and General Membership Meetings and Membership; Papa for PR Education and Student Affairs; Dalupan for Professional Development; De Guzman for Publication; Raquel for Accreditation and Ethics; and Isberto for a special committee, “Home for PRSP--Fund Raising”

PR Institute Module 2 on July 29 in GMA Network

PRSP president Butch Raquel and PRSP Professional Development Committee chairman Janryll Fernandez invite the public to the Public Relations Institute Module 2 on July 29, 2011 at the 17^th Floor, GMA Network Center, Timog Avenue corner Edsa, Quezon City.

PRSP organized the PR Institute to be the education and instructional arm of the society, the largest organization of PR professionals in the country. The institute gathers PR practitioners for continuing professional development and industry advancement.

To keynote Module 2 is Secretary Herminio B. Coloma, Jr. of the Presidential Communication Operations office. He will talk on "Presidential Communication: Employing the Palace’s Medium for Its Messages".

Also speaking are Inquirer Mobile director JV Rufino on "Anatomy of the Mobile Platform: Primer for PR Professionals", GMANews.tv editor-in-chief Howie Severino on "How to Get a Fair Shake in the News", and Camarines Sur Governor LRay Villafuerte on "Building a Province Brand: The CamSur Story".

A panel discussion on "Strategies and Tactics: The ABC's of Effective Digital PR Campaigns" will feature NetBooster Asia general manager Leah Besa-Jimenez, Euro RSCG managing director Norman Agatep and Yahoo! Southeast Asia head of Social Media Content Strategy Joey Alarilla.

The whole day session will be capped by a tour of the GMA 7 studios.

Please call the PRSP Secretariat at 387-5104 and 814-0266 for reservations and inquiries.

Sign up now! Seats are limited.

PRSP-IMMAP Digital PR Certification Program begins Jan. 27

Register now: PRSP-IMMAP Digital PR Certification Program begins Jan. 27

Build your career in public relations using both traditional and digital media in campaigns and programs. Learn about digital public relations in good times and in crisis from January 27 to March 31 from anywhere you are locally and internationally, and earn a certification in digital PR.

Enroll now in the PRSP-IMMAP Digital PR Certification Program, the first two-month certification program that can be taken either fully online through webinars or video, or as a combination of six face-to-face sessions and online sessions.

Face-to-face sessions will be held at the Old Swiss Inn, Olympia Towers (Beside Manila Peninsula Hotel), Makati Avenue corner Santo Tomas Street, Makati City, Metro Manila, Philippines.

Philippine experts in digital media and public relations will help PR and marketing communications practitioners hone their skills in PR strategies that use digital channels like social media.

The program is designed for marketing and corporate communication practitioners, media specialists, crisis communication specialists, government information officers and chiefs of staff, social media practitioners, online and offline communicators, social entrepreneurs, owners of their own businesses and anyone interested in learning about digital PR whether in or outside of the Philippines.

The program will cover: the discipline and professional standards of PR and its campaigns and programs, what the new digital tools are, and how these new tools can be integrated into PR campaigns and programs. Case studies will be discussed and with a PR Campaign/Program as the final output.

Program topics include: Public Relations, Digital PR, Blog Marketing and Social Media, and PR Campaigns and Programs integrating traditional and new media using co-developed face-to-face and self-paced online modules suited to professionals with busy schedules.

Under the PRSP Professional Development Committee, the certification program is part of PRSP’s continuing education for professionals in the era of PR 2.0. This program takes off from PRSP’s two seminars on Digital PR in its 2009 professional development series.

PRSP partners are Internet and Mobile Marketing Association of the Philippines (IMMAP)’s Certified Digital Marketer (CDM) Program, eLearning Edge of Blue Blade Technologies, and Ateneo’s AJWCC that co-developed the modules with PRSP.

Enroll now and contact: +632 927 00 96 or +632 426 6001 local 5678, email elearning@ateneo.edu or visit www.learndigitalpr.com.

PRSP is the country’s premier organization for public relations professionals with members from business, government, non-profit organizations, hospitals, schools, professional services and other industries, that aims to advance the professional, ethical and highly competent practice of the discipline and profession of PR.

ELEARNING EDGE is a division of BLUEBLADE TECHNOLOGIES focused on developing full-service blended (online/face-to-face) e-learning programs/services for professionals for continuing development

IMMAP (Internet and Mobile Marketing Association of the Philippines) is the leading marketing association for internet and mobile marketing that spearheads the use of internet and mobile as marketing mediums in the industry.

CERTIFIED DIGITAL MARKETER PROGRAM (CDM) is a training program focused on developing high-caliber digital marketing professionals.

More information at www.learndigitalpr.com – RVR 1/13/2011

PRSP-IMMAP Digital PR Certification Program Agreement signed

The Public Relations Society of the Philippines (PRSP) and BlueBlade Technologies signed on August 26 at the Ateneo de Manila University’s Convergent Technologies Center, a program development agreement to offer the first PRSP-IMMAP Digital Public Relations (PR) Certification Program.

Signatories were PRSP president Butch Raquel, APR and BlueBlade Technologies chief executive officer Hans Roxas-Chua, with PRSP vice president-Internal and Professional Development Committee chair Ritzi Villarico Ronquillo, APR; and BlueBlade product manager Coni Rose D. Cruz. Present was Fr. Charlie Cenzon, managing director of Ateneo Java Wireless Competencies Center (AJWCC).

Also at the signing were PRSP director and corporate secretary Gizelle Camua, Professional Development vice chair Judd Salas and Professional Development Committee members Warren de los Reyes and Bernie Bagaman, APR. PRSP program officers are Jojo Ajero and Elaine Uy.

Under the PRSP Professional Development Committee, the certification program is part of PRSP’s continuing education for professionals in the era of PR 2.0, the theme of this year’s National PR Congress on Sept. 23 and 24 at the Hotel Intercontinental Makati.

It will be a 2-month certificate program for PR and marketing communications professionals to hone their skills in PR strategies that leverage on digital channels such as social media.

Covered by the program will be the discipline and professional standards of PR and its campaigns and programs, what the new digital tools are, and how these new tools can be integrated into PR campaigns and programs.

Program topics will include: Public Relations, Digital PR, Blog Marketing and Social Networking, and PR Campaigns and Programs integrating traditional and new media using co-developed face-to-face and self-paced online modules suited to professionals with busy schedules.

This program takes off from PRSP’s two seminars on Digital PR in its 2009 professional development seminar series.

Partners are Ateneo, Internet and Mobile Marketing Association of the Philippines (IMMAP)’s Certified Digital Marketer Program, and BlueBlade Technologies that will co-develop the modules with PRSP.

PRSP is the country’s premier organization for public relations professionals with members from business, government, non-profit organizations, hospitals, schools, professional services and other industries, that aims to advance the professional, ethical and highly competent practice of the discipline and profession of PR.

BLUEBLADE is an organization that develops full-service blended (online/face-to-face) e-learning programs/services and aims to be the leader in producing cutting edge and innovative services and products.

IMMAP (Internet and Mobile Marketing Association of the Philippines) is the leading marketing association for internet and mobile marketing that spearheads the use of internet and mobile as marketing mediums in the industry.

More information at http://prsociety-philippines.blogspot.com, http://www.prsp.ph, www.immap.com.ph and www.imadigitalmarketer.com.

3rd GMM on August 20, 6pm

Public Relations Society of the Philippines (PRSP) president Butch S. Raquel, APR and PRSP Committee on Programs chair Anna Gizelle V. Camua are inviting members to the 3rd General Membership Meeting (GMM) on August 20, Friday, 6:00 pm, at the Ayala Learning Center, Makati Stock Exchange Building in Ayala Avenue, Makati City.

As in previous GMMs, new members of the Society will be inducted. The short program includes the launch of this year’s 46th edition of the Anvil Awards.

The 3^rd GMM promises a night of fun and fellowship, with gaming consoles courtesy of PRSP directors John Rojo and Jorge Marco.

For confirmation, please call the Secretariat at 638-0010 and 638-0012.