Monday, August 26, 2013

Member comment sought for PRSP Social Media Guidelines

The PRSP Publication and Publicity Committee chaired by Jika Dalupan, APR is seeking member comment on proposed Social Media Guidelines, developed “to assist all members, volunteers and staff when engaging in social media.”

To receive a copy of the proposed guidelines, email Send your comments to the same email address until August 31.

Thursday, August 22, 2013

Be an agent of change: Join the 20th National PR Congress (Early bird rate until August 31 only)

“PR professionals are storytellers, articulating official views on issues of relevance. But beyond image building and reputation management, public relations practitioners are also agents of change,” said National PR Congress Committee chair Charmaine Canillas, as she invited colleagues to join the 20th National PR Congress organized by the PRSP.

Slated for September 27 to 28, 2013 at the Paradise Garden Resort and Hotel Convention Center in Boracay, Aklan, this year’s Congress theme is “From Ripples to Waves: PR as Agent of Sustainable Change.”

In the invitation emailed on August 7, Canillas said, “The two-day conference promises to be a gathering of prominent and respected names in the industry, where insights and updates on how PR can trigger and radiate new mindsets, and set in motion a rolling impact of action towards sustainable change, will
be shared and discussed.”

Six plenary sessions will cover From Ripples to Waves (Rediscover the strategic role of PR and create
meaningful brand impact in human lives), Creating Long-Term Value (The top criterion for today’s brands), The Big Shift (Effective storytelling using today’s innovative tools and solutions), Program Monitoring and Evaluation (Vox Populi, the more telling side of any PR story), 360 Degrees (Forget linear thinking) and Beyond CSR (A very public affair).Be part of this congress and get valuable insights from a select list of international and local experts “who have successfully influenced social change by living their brand values inside out.”

Flyer and the editable registration form can be downloaded from the official National PR Congress website

For inquiries, call the PR Congress 2013 Secretariat at 623-9479, telefax 814-0266 or mobile 0917-599-5072.

New members inducted

The Society welcomed four new members during the Induction Rites held at the General Membership Meeting. Leading the ceremony were PRSP president Yoly C. Crisanto, APR (leftmost) and PRSP Membership Committee head Lou de Guzman, APR (rightmost). The new members are (from left): Francisco Dagohoy, Media Relations specialist, Tollways Management Corporation; David Abrenilla, chief executive offcer, MediaCom Solutions), Maria Teresa Mangahas,PR and Communications manager, Araneta Center, and Maria Montserrat Hamlin, CEO of TeamAsia/Hamlin-Inturralde Corp.

Digital PR graduates receive certificates

Graduates of the Digital PR Certification Program offered by e-Learning Edge, PRSP and the Internet and Mobile Marketing Association of the Philippines received their certificates at the last PRSP General Membership Meeting. The three-month certification program is a blended approach (combination of physical and online sessions) co-developed by industry leaders for PR and marketing communications practitioners to hone their skills in PR strategies that leverage on digital channels like social media.

Photo shows (from left): PRSP ProfDev Committee chair Claire Papa, United Laboratories, Inc.; PRSP president Yoly C. Crisanto, APR, Globe Telecom, Inc.; Matthew Yngson, Stoplight Televesion, Radio & Print Services; Mario Jordan Fetalino III, Office of Senator Lacon, Senate of the Philippines; Jennifer Arce and Jo Diana-Diga, Pilipinas Shell Petroleum Corporation; Sean General Agatep, Agatep Associates, Inc. Ivy Henson, Energy Development Corporation; Carla Joy Tecson and Angela Javier-Cruz, GMA Network, Inc.; and Hans Eric Roxas-Chua, eLearning Edge.

1st Insider Series a smash hit

The PRSP Professional Development (ProfDev) Committee’s first seminar-workshop for the year was a smash hit.

The Insider Series: Understanding the Media from Inside Out, jointly presented by the Society and the Philippine Daily Inquirer (PDI), attracted 68 participants, composed of 18 members and 50 non-members.

In the morning, PDI Corporate Affairs associate Bianca Kasilag introduced the Inquirer group of companies. Inquirer Catalyst Media Marketing and Production head John Labasug presented the Inquirer Catalyst Media, a GPS-based application for bus advertising. PDI desk editor Juliet Javellana then took the audience through the by-the-hour action in the newsroom. Edwin Bacasmas, head of PDI’s photo department, showed photos that made it to the front page as well as accommodated review and critique of photos sent by the participants.

In the afternoon, participants were divided into four groups. Each group was assigned a resource person: PDI assistant business editor Corrie Narisma, associate editor for Online Abel Ulanday, supplement editor
Jong Arcano and senior opinion editor John Nery.

In the one and a half hour session, attendees presented their press releases, received feedback from the editors and asked for tips on editorial matters. This was followed by a talk from John Nery who gave the audience “A Closer Look at the Opinion Section.”

Atty. Raul C. Pangalangan, PDI publisher, held a dialogue on how PDI and their advertisers can improve the standards of paid space to ensure alignment with editorial discipline. He showed samples of advertorials and press releases with grammatical errors.

PDI reader’s advocate Elena E. Pernia, former dean of the UP College of Mass Communication, ended the session with a short exercise on writing a response to the publication.

The next ProfDev workshop will be on broadcast media. ProfDev chair Claire De Leon Papa thanked committee members Hazel Loreto Murphee, Hans Roxas Chua, Adolf Aran, Angel Javier, Harold Geronimo, Brad Geiser and his team, Rondell Torres of Eon and the secretariat for their full support and assistance.

The PRSP ProfDev Committee is committed to providing meaningful opportunities for skills improvement for the purposive practice and professional development of public relations practitioners in the country.

Speakers (from left) Bianca Kasilag, John Labasug, Juliet Javellana, Edwin Bacasmas, Atty. Raul Pangalangan and Elena Pernia.

Afternoon workshops with assigned Inquirer editors

Tuesday, August 13, 2013

‘Executive director’ post now open

PRSP recently established a full time executive director position to better serve its members.

PRSP president Yoly Crisanto, APR, announced this board decision at the March 21 GMM in a message read for her by PRSP internal vice-president Jika Dalupan, APR.

Former PRSP president Butch Raquel serves as consultant in the interim, while the Board searches for qualified candidates to fill the new post. Sonia Tejada, who served in the PRSP Secretariat for 39 years, retired in March 2013.

Crisanto asked for the active involvement of PRSP members as the Society lives its mission to “steer the country towards progress while preserving its precious heritage and culture, guided only by the highest ethical standards.”

She also bared plans to create regional chapters in key areas like Cebu and Davao, “where there are quite a number of PR practitioners who are willing to join our prestigious society and share our ideals.”

Crisanto said, “The board will endeavor to level up our activities to be more engaging for the members. We shall be a game changer in the industry, worthy of emulation and utmost respect. We will use our GMMs venues for learning and professional development. We will open up channels for active discussions on current PR practices as it unfolds online, on air, or on ground. Our discussions will have great emphasis on best PR practices, adherence to ethical standards, issues management, or improving reputational capital. These topics will help members further develop their competencies in the practice of PR communications.”

Applications will be accepted until August 20. Email applications and resume to Maricar Bautista at

New members welcomed

New members of the Public Relations Society of the Philippines (PRSP) were inducted during its recent General Membership Meeting. Photo show Maria Carmina Cruz (2nd from left) of PNOC Development & Management Corporation, Ysabelle Kim de Leon of AES Corporation, Harold Brian Geronimo of Megaworld Corporation, Diana Lesaca of Weber Shandwick Worldwide, Marjorie Teresa Perez of Business Mirror, Maribel Niala of Roche Philippines, and Ana Ruby Pista of Ardent Communications. They are flanked by the inducting officer, PRSP past president John Rojo, APR (leftmost), and Membership chair Lourdes de Guzman, APR (2nd from right), with Vice President- Internal, Jika Dalupan, APR (rightmost).