PR Institute Module 2 on July 29 in GMA Network

PRSP president Butch Raquel and PRSP Professional Development Committee chairman Janryll Fernandez invite the public to the Public Relations Institute Module 2 on July 29, 2011 at the 17^th Floor, GMA Network Center, Timog Avenue corner Edsa, Quezon City.

PRSP organized the PR Institute to be the education and instructional arm of the society, the largest organization of PR professionals in the country. The institute gathers PR practitioners for continuing professional development and industry advancement.

To keynote Module 2 is Secretary Herminio B. Coloma, Jr. of the Presidential Communication Operations office. He will talk on "Presidential Communication: Employing the Palace’s Medium for Its Messages".

Also speaking are Inquirer Mobile director JV Rufino on "Anatomy of the Mobile Platform: Primer for PR Professionals", GMANews.tv editor-in-chief Howie Severino on "How to Get a Fair Shake in the News", and Camarines Sur Governor LRay Villafuerte on "Building a Province Brand: The CamSur Story".

A panel discussion on "Strategies and Tactics: The ABC's of Effective Digital PR Campaigns" will feature NetBooster Asia general manager Leah Besa-Jimenez, Euro RSCG managing director Norman Agatep and Yahoo! Southeast Asia head of Social Media Content Strategy Joey Alarilla.

The whole day session will be capped by a tour of the GMA 7 studios.

Please call the PRSP Secretariat at 387-5104 and 814-0266 for reservations and inquiries.

Sign up now! Seats are limited.

PRSP-IMMAP Digital PR Certification Program begins Jan. 27

Register now: PRSP-IMMAP Digital PR Certification Program begins Jan. 27

Build your career in public relations using both traditional and digital media in campaigns and programs. Learn about digital public relations in good times and in crisis from January 27 to March 31 from anywhere you are locally and internationally, and earn a certification in digital PR.

Enroll now in the PRSP-IMMAP Digital PR Certification Program, the first two-month certification program that can be taken either fully online through webinars or video, or as a combination of six face-to-face sessions and online sessions.

Face-to-face sessions will be held at the Old Swiss Inn, Olympia Towers (Beside Manila Peninsula Hotel), Makati Avenue corner Santo Tomas Street, Makati City, Metro Manila, Philippines.

Philippine experts in digital media and public relations will help PR and marketing communications practitioners hone their skills in PR strategies that use digital channels like social media.

The program is designed for marketing and corporate communication practitioners, media specialists, crisis communication specialists, government information officers and chiefs of staff, social media practitioners, online and offline communicators, social entrepreneurs, owners of their own businesses and anyone interested in learning about digital PR whether in or outside of the Philippines.

The program will cover: the discipline and professional standards of PR and its campaigns and programs, what the new digital tools are, and how these new tools can be integrated into PR campaigns and programs. Case studies will be discussed and with a PR Campaign/Program as the final output.

Program topics include: Public Relations, Digital PR, Blog Marketing and Social Media, and PR Campaigns and Programs integrating traditional and new media using co-developed face-to-face and self-paced online modules suited to professionals with busy schedules.

Under the PRSP Professional Development Committee, the certification program is part of PRSP’s continuing education for professionals in the era of PR 2.0. This program takes off from PRSP’s two seminars on Digital PR in its 2009 professional development series.

PRSP partners are Internet and Mobile Marketing Association of the Philippines (IMMAP)’s Certified Digital Marketer (CDM) Program, eLearning Edge of Blue Blade Technologies, and Ateneo’s AJWCC that co-developed the modules with PRSP.

Enroll now and contact: +632 927 00 96 or +632 426 6001 local 5678, email elearning@ateneo.edu or visit www.learndigitalpr.com.

PRSP is the country’s premier organization for public relations professionals with members from business, government, non-profit organizations, hospitals, schools, professional services and other industries, that aims to advance the professional, ethical and highly competent practice of the discipline and profession of PR.

ELEARNING EDGE is a division of BLUEBLADE TECHNOLOGIES focused on developing full-service blended (online/face-to-face) e-learning programs/services for professionals for continuing development

IMMAP (Internet and Mobile Marketing Association of the Philippines) is the leading marketing association for internet and mobile marketing that spearheads the use of internet and mobile as marketing mediums in the industry.

CERTIFIED DIGITAL MARKETER PROGRAM (CDM) is a training program focused on developing high-caliber digital marketing professionals.

More information at www.learndigitalpr.com – RVR 1/13/2011

PRSP-IMMAP Digital PR Certification Program Agreement signed

The Public Relations Society of the Philippines (PRSP) and BlueBlade Technologies signed on August 26 at the Ateneo de Manila University’s Convergent Technologies Center, a program development agreement to offer the first PRSP-IMMAP Digital Public Relations (PR) Certification Program.

Signatories were PRSP president Butch Raquel, APR and BlueBlade Technologies chief executive officer Hans Roxas-Chua, with PRSP vice president-Internal and Professional Development Committee chair Ritzi Villarico Ronquillo, APR; and BlueBlade product manager Coni Rose D. Cruz. Present was Fr. Charlie Cenzon, managing director of Ateneo Java Wireless Competencies Center (AJWCC).

Also at the signing were PRSP director and corporate secretary Gizelle Camua, Professional Development vice chair Judd Salas and Professional Development Committee members Warren de los Reyes and Bernie Bagaman, APR. PRSP program officers are Jojo Ajero and Elaine Uy.

Under the PRSP Professional Development Committee, the certification program is part of PRSP’s continuing education for professionals in the era of PR 2.0, the theme of this year’s National PR Congress on Sept. 23 and 24 at the Hotel Intercontinental Makati.

It will be a 2-month certificate program for PR and marketing communications professionals to hone their skills in PR strategies that leverage on digital channels such as social media.

Covered by the program will be the discipline and professional standards of PR and its campaigns and programs, what the new digital tools are, and how these new tools can be integrated into PR campaigns and programs.

Program topics will include: Public Relations, Digital PR, Blog Marketing and Social Networking, and PR Campaigns and Programs integrating traditional and new media using co-developed face-to-face and self-paced online modules suited to professionals with busy schedules.

This program takes off from PRSP’s two seminars on Digital PR in its 2009 professional development seminar series.

Partners are Ateneo, Internet and Mobile Marketing Association of the Philippines (IMMAP)’s Certified Digital Marketer Program, and BlueBlade Technologies that will co-develop the modules with PRSP.

PRSP is the country’s premier organization for public relations professionals with members from business, government, non-profit organizations, hospitals, schools, professional services and other industries, that aims to advance the professional, ethical and highly competent practice of the discipline and profession of PR.

BLUEBLADE is an organization that develops full-service blended (online/face-to-face) e-learning programs/services and aims to be the leader in producing cutting edge and innovative services and products.

IMMAP (Internet and Mobile Marketing Association of the Philippines) is the leading marketing association for internet and mobile marketing that spearheads the use of internet and mobile as marketing mediums in the industry.

More information at http://prsociety-philippines.blogspot.com, http://www.prsp.ph, www.immap.com.ph and www.imadigitalmarketer.com.

3rd GMM on August 20, 6pm

Public Relations Society of the Philippines (PRSP) president Butch S. Raquel, APR and PRSP Committee on Programs chair Anna Gizelle V. Camua are inviting members to the 3rd General Membership Meeting (GMM) on August 20, Friday, 6:00 pm, at the Ayala Learning Center, Makati Stock Exchange Building in Ayala Avenue, Makati City.

As in previous GMMs, new members of the Society will be inducted. The short program includes the launch of this year’s 46th edition of the Anvil Awards.

The 3^rd GMM promises a night of fun and fellowship, with gaming consoles courtesy of PRSP directors John Rojo and Jorge Marco.

For confirmation, please call the Secretariat at 638-0010 and 638-0012.

Internationally acclaimed PR experts at the PRSP’s 17th National PR Congress

WEBER Shandwick-Asia Pacific chairman Tim Sutton and Ogilvy Public Relations Worldwide Southeast Asia regional director Andrew Thomas headline the A-list of resource persons for the 17th National Public Relations Congress on September 23 and 24, 2010.

Sutton, one of the global PR industry's most respected practitioners, will share his knowledge and expertise about “The Role of the Public Relations and Communications Practitioner in the New Media.” He has an outstanding track record in public issues advocacy and brand strategy on behalf of some of the world’s best known blue-chip clients. He also serves as Asia Pacific chairman of the Constituency Management Group of Interpublic.

Thomas previously managed the business operations of the International Herald Tribune in South Asia. He will discuss how the discipline of PR has evolved into building brands.

Local communication and new media experts will join them for an enriching discussion on communication trends and best practices. These include Philippine Star columnist Boo Chanco (on the Traditional Media Practitioners’ view on New Media), word-of-mouth pioneer Brad Geiser, Jonas de los Reyes of Yahoo! (on trends in Social Media), Leah Besa-Jimenez of BBDO Guerrero Proximity (on Engaging the Consumer), New Media head for ABS-CBN Charie Villa (on Crisis PR in the 24/7 News Media Cyble), Rock Ed Philippines founder Gang Badoy (on CSR using New Media), Cyril Ng of MediaBanc (on Measuring New Media Effectiveness), Kelvin Lim of Fleischmann Hillard, and Margot Torres of McDonald’s.

The 17th National PR Congress, with the theme “PR 2.0: Build Engage Deliver,” is the first of its kind to bring in international and local experts to provide insights on the new media which is changing not only communications management but also the very culture of businesses.

Register now for the 17th National PR Congress to be held at the Grand Ballroom of Intercontinental Manila, Makati. Early bird registrants get a 20 percent discount or pay only P8,000.00 until July 31. For details and registration, call the PRSP secretariat at 638-0010 to 12 or email publicrelations.prsp@yahoo.com.

PRSP lecture features Velasco on poll ‘winners, losers, cheated’

The PRSP, in cooperation with Globe Telecom, recently held its last of a four-part 2010 lecture-series at the Filipinas Heritage Library in Makati City last May 21.

Lecturer Dante M. Velasco, APR, president and CEO of Creative Point Int’l. (seated, in coat) discussed strategies used during the national elections. With him in photo are PRSP president Butch Raquel, APR of GMA Network, PRSP VP-Internal and IABC regional director Ritzi Ronquillo, APR, 2010 Lecture Series Chairman Jones Campos, APR of JonesPR/J.T. Campos Corporation, Sally Aldaba of Smart, Dulce Festin-Baybay of Lopez Group Foundation, Joji Banzon of Total Events Management, Lou Guzman of WestRim, Inc., Jorge Marco and Pinky Ruiz of Ayala Land, Angel Doble of Consla, Stella Capinpuyan of Media Meter, Toby Nebrida of Chevron, and a host of others.

As the lone speaker in this post-election seminar organized by the country’s premier association of PR and communication experts, Velasco drew analogies from Aquino’s victory, relating them to concepts and practices in marketing and public relations.
The presidential winner’s share of the vote of more than 40 percent can be compared to a “winning product brand with a market share of 40 percent,” Velasco pointed out. By all means, the winning brand must keep its promise of benefits and keep alive the vision that goes with that promise, he added. Also, he pointed out, however, that “comparisons are valid up to a point.”

The 2010 Lecture Series is sponsored by Jollibee Food Corporation, BusinessMirror, BusinessWorld, Manila Bulletin, Philippine Daily Inquirer, The Philippine Star, ABS-CBN and GMA Network and TV5.