Clients are increasingly turning to measurement and evaluation in search of better proof that their PR programmes are effective, according to an international study of the evaluation sector.
The International Business Monitor, carried out by AMEC, the fast-growing international Association for the Measurement and Evaluation of Communication, reports a large majority of clients demanding greater proof of programme effectiveness, with 77% of AMEC members identifying this trend. .
Other key results of the study are:
1) Increasing client interest in measuring social media reported by 92% of AMEC members
2) Clients becoming more price sensitive (92%);
3) 69% of members taking part in the study also report that procurement specialists are becoming more involved in the purchase of measurement and evaluation services.
The results were released on June 10 as AMEC in partnership with the Institute for Public Relations opened the three-day 1st European Summit on Measurement in Berlin with delegates attending from 29 countries.
Other study highlights are:
1) Client demand for measurement of online communications increased from 29% in 2008 to 41% in 2009.
2) Strong growth was also found in client demand for broadcast media evaluation (up from 3) 15% of assignments in 2008 to 25% in 2009).
4) 77% of clients commission single country programmes or projects.
AMEC members are cautious about industry conditions, however, because of the recession, with 54% believing the market will worsen in the next 12 months.
Barry Leggetter, Executive Director of AMEC, said: “It’s ironic but it has probably taken a recession to be the turning point for achieving a breakthrough in the recognition of the value that proper measurement can bring to a PR programme.”
Leggetter said the increasing interest in measurement underlined AMEC’s own growth - 36% in the past 12 months – especially with more and more traditional press cuttings area (PCA’s) becoming AMEC members as they provide analysis and consulting services.
NOTE: Contributed by PRSP member Hazel Loreto-M. of Mediabanc
AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
AMEC currently has members in 22 countries worldwide including: Argentina, Australia, Belgium, Croatia, France, Germany, Hungary, Iceland, Ireland, Italy, Malaysia,, Philippines, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Arab Emirates, United Kingdom and USA. The MediaBanc Group is the first media intelligence outfit in SouthEast Asia to be affiliated with AMEC.
For further information contact:
Barry Leggetter
Executive Director, AMEC
Email: barryleggetter@amecorg.com
Tel: 44 1268 412414
www.amecorg.com
Shaun Mazlan
Sr. Operations Manager, MediaBanc Research
E-mail: shaun_mazlan@mediabanc.ws
Tel: 603 89459933
Thursday, June 11, 2009
Wednesday, June 3, 2009
PRSP donates to ABS-CBN Foundation
The Public Relations Society of the Philippines (PRSP), through its Corporate Social Responsibility (CSR) Committee, recently announced its collaboration with strategic CSR programs and stakeholders. The initiatives include programs that will be focused on education and the environment as priority areas for the society.
For its first social responsibility initiative for the year, PRSP partners with ABS-CBN Foundation for its leadership in the campaign to save the environment. “We need to streamline into the consciousness of our key stakeholders that we advocate social responsibility,” said Cathy Salceda-Ileto, PRSP Board Director and Chairperson of PRSP’s CSR Committee. “Partnering with them is strategic and will help us communicate awareness in the communities where we operate,” adds Ileto.
The PRSP Board has approved the Committee’s recommendation to support ABS-CBN Foundation’s program to save the Pasig River. On May 20, the society’s commitment to the Foundation was formalized during a ceremonial turnover of donation from proceeds of the 15th National PR Congress held in September 2008.
In her message of thanks to the society, “We are counting on you as communicators to mainstream the consciousness that we need everyone to collaborate to save the environment,” Gina Lopez was quoted as saying.
During the ceremonies, the PRSP CSR Committee also made official the society’s commitment to generate revenue for the Save the Pasig Program from its key revenue-generating programs lined up for the year. “This is just the first of a series of contributions, we as a committee will earmark for Ilog Pasig,” said Juris Umali, Advisor to the Society’s CSR Committee.
“We admire the programs of ABS CBN Foundation and its advocacy to rehabilitate the Pasig River,” said Butch Raquel, PRSP President. The project will also be supported through revenues generated from the activities the society will be implementing throughout the year.
In photo, PRSP president Butch Raquel of GMA Network, Inc. turns over PRSP’s contribution to ABS-CBN Foundation’s managing director Gina Lopez. From left: Lou de Guzman of CF Philippines, CSR Committee member; Ed Alcaraz of ESA Consultants, PRSP Vice President-Internal; Cathy Ileto of Environments Global Foundation, CSR Committee Chair; Raquel, Lopez, Juris Umali-Soliman of FG Foundation, 15th National PR Congress Chairperson and 2008 PRSP Vice President-External; Chito Maniago of Pilipinas Shell Petroleum Corporation, PRSP Director and Students’ Congress Chair; and Joyce Alumno of HIM Communications, Inc., CSR Committee member.
In Memoriam: Amb. Oscar S. Villadolid, APR, 79
PRSP founding member and past president Amb.Oscar S. Villadolid, APR, passed away recently. He was 79.
“Like most of the outstanding practitioners of his time, he started from another discipline, making a smooth transition from being a newspaperman to public relations man, distinguishing the PR profession as an alternative profession. From editor to PR director and much later, to ambassador,” writes Past President Bert P. Pasquin, APR, in his introduction of Villadolid when the latter received the coveted PRSP Gawad Panday in 1999.
“His long list of achievements can be best highlighted by a few distinctions: editor of the Philippines Herald, one of the Ten Outstanding Young Men of the Philippines, PR Director of San Miguel Corporation, and Ambassador to the Vatican. Very few men are similarly blessed,” continues Pasquin.
“He was an accomplished journalist whose newspapering background provided the intense sparks for PR ideas and concepts. The successes of many PR programs undertaken by San Miguel Corporation were mainly due to the great extent to which he tapped the mass media. Remember Balikbanda? The program was not only hugely popular and well-appreciated, it also won a Grand Anvil,” Pasquin recalls.
“An excellent public relations man, his grasp of issues and mastery of communication were the best tools in ensuring the proper recognition of public relations as a management function,” Pasquin notes.
Past Presidents Pasquin and Max Edralin, APR, turned over to the Ambassador’s wife, Alice Colet Villadolid, likewise an accomplished editor, journalist and educator, a framed copy of the Gawad Panday introduction at a simple PRSP tribute on June 1, 2009 at the Christ the King Parish, Greenmeadows.
Also present to pay their respects at the tribute were: Board Directors Ed Timbungco, APR and Ritzi Villarico Ronquillo, APR who also rendered “Somewhere over the rainbow,” a song that whose lyrics were quoted in a book that Villadolid wrote; Chit Arce, APR; Past President Atty. Melvin Martin, Immediate Past Board Directors Usec. Juris Soliman and Lou de Guzman; and Sonia Tejada and Ruth Sarmiento of the PRSP Secretariat. Earlier in the evening, Immediate Past Board Director Rita Festin, APR, Past President Sonny Valencia, APR, and other members also paid their respects. - RVR
A LONG JOURNEY TO THE VATICAN
By Max Edralin Jr.
(Eulogy delivered at the Funeral Mass for Ambassador Oscar S. Villadolid at the Christ the King church at Green Meadows on June 2, 2009)
Let me first express my condolences to Alice and the children on the death of our beloved Oscar and then let me try to share with you what I know about his long journey in life before becoming our Ambassador to the Vatican. Oscar was a dear friend and colleague in journalism and public relations for probably the longest time. I feel like losing a brother by his departure.
I have known Oscar since 1953 shortly after he finished college at U.P. when he visited us at the Philippines Herald, one of the morning papers at the time, looking for a job. He apparently knew the people running the paper and so he had no difficulty getting in. We were very young. I was 22 and Oscar was slightly older. Almost immediately, the chief editor, a taskmaster we called "Judge" Gonzalez, told Oscar to report to me as my cub reporter. Let me dwell on this a little bit because Oscar refers to it in his book as the way he started his distinguished career in journalism.
Our assignment was to cover the department of labor. The public relations man there was Blas Ople, who as you know rose to become an important figure himself. Our routine was to visit Blas in the afternoon and occasionally talk to the Secretary of Labor to pick up some news, and then repair to a coffee shop to write the stories for the day. I would allow Oscar to write the stories and then edit them in his presence, explaining every correction that I had to make. The editor naturally was pleased with his stories. By his own account, again in his book, he compensated me by teaching me how to drive, because he had a jeep, and lending me the jeep during weekends for my dates. I loved that.
But Oscar was a quick learner. In just a few days, his copy no longer needed editing. One early evening when we were all pounding our typewriters a phone call came in the news desk about some soldier running amuck in Malacanang. Judge Gonzalez barked an order for Oscar to cover the story. Oscar looked at me and I gave him the thumbs up sign as he went on his way to Malacanang. Man, you are on your own! That was the end of his cub reporter days. He wrote such a damn good story -- and met the deadline to boot -- he instantly became a permanent reporter and was given the difficult police beat.
The student quickly overtook his mentor. Oscar soon became our star reporter moving from one important assignment to another, impressing the editors and earning the respect and admiration of the important people he rubbed elbows with. When he moved to the Bulletin from the Herald, he received the coveted Ten Outstanding Young Men or TOYM Award for Journalism, no doubt a recognition of his excellence in the craft, particularly his demonstrated skill in analyzing foreign affairs issues. I am sure this was an important qualification that led to his appointment years later as the Philippine Ambassador to the Holy See.
He returned to the Herald much later in 1971 to become the editor. But that’s going ahead of the story.
We crossed paths again when we left journalism and went into public relations in the 60’s. I joined him and the PR guru Joe Carpio in organizing the PR office of San Miguel Corporation, with me this time reporting now to my student, Oscar. We presided over the largest PR outfit in the country and soon were setting the standards for the practice of the profession. Oscar accomplished as much in public relations as he did in journalism, rising to the position of Senior Vice President in San Miguel and succeeding Mr. Carpio. Oscar's and Joe Carpio's legacy in my view was the establishment in 1971 of the Philippine Business for Social Progress, which institutionalized the use of corporate social responsibility as part of running a corporation. The details of his initiatives in public relations are in a book published in 2007 by our Philippine chapter of the International PR Association entitled, “How to Make It in PR: The Veterans Tell Their Stories".
We parted ways when I left San Miguel to join Citibank but we got together again in 1982 when he and I and two other PR veterans -- Virgilio Pantaleon of Caltex and Charlie Agatep of Mobil -- were engaged by Malacanang to join the last state visit of President Marcos to the United States. In 1999, the Public Relations Society of the Philippines saw it fit to give Oscar, Virgilio and myself the highest award, the Gawad Panday, to recognize our contributions in the growth and development of the PR profession. And then, gradually but perceptibly, the younger generation of practitioners began referring to us as their "elders" and the heir apparent to the PR pioneers like Joe Carpio who by then were all gone. The problem with that is our own generation is inexorably going also. Virgilio died last year. And now Oscar.
I didn't see much of Oscar since he returned from the Vatican because of his recurring ailments. But I did see him when he was at Makati Med last year. He was at ease and obviously feeling well and he allowed me to go into bits of nostalgia. Both septuagenarians now, we talked about the good old days, and actually bragged to the attending physicians about the great events that we covered, including the time I went to jail for press freedom in 1955 and Oscar was there to write about it. That visit to the hospital was providential because at the end of our conversation and I stood up to say good night, Oscar said to me with a firm handshake, "Goodbye my friend, I hope this is not the last time we see each other." Knowing Oscar's problems, I cried on the way out because I actually felt that that was going to be the last. And as it turned out, it was.
And so it is now my turn to say my last goodbye to you, Oscar my dear friend - on my behalf and on behalf of all your dear relatives and friends who are here this morning. I am sure God is going to be very pleased to see you up there because by the many good things you have done, our part of the world is a lot better than you found it.
-30-
Tuesday, June 2, 2009
Save-the-environment activities on Independence Day weekend
The Public Relations Society of the Philippines (PRSP), through its social responsibility programs, reinforces its commitment to preserve the planet with a series of environment-focused activities for the year.
For 2009, the society is collaborating with strategic CSR programs and stakeholders with environment as a priority area.
CSR initiatives kicked off with the turnover of a donation to the ABS-CBN Foundation for Bantay Kalikasan. The donation will be used to fund the Save the Pasig Program of the Foundation.
In last year’s 15th National PR Congress, PRSP members pledged to “Heal the Earth.” With the global problem of climate change escalating and adversely affecting the environment, the PRSP encourages its members to become more conscientious PR practitioners by advocating all forms of energy conservation and environment protection at home and at their workplaces.
The PRSP’s CSR Committee spearheads earth-friendly initiatives to help preserve remaining natural resources of the earth and protecting the environment.
“As communications professionals, we are excellent advocates of environment preservation and protection awareness not just within the society but also among our family and friends, workplace peers, suppliers and industrial partners,” Cathy Ileto, CSR Committee Chair said. “We all must learn to do our share, no matter how small, in influencing others to use resources efficiently.”
As a continuing commitment of the PR society to the care of environment, the committee invites PRSP members to to join activities this June.
For the third consecutive year, the Philippine Department of Tourism will host the “Celebrate the Sea Festival” in
In this year’s celebration, some of the world’s most renowned ocean luminaries, underwater image makers and ocean lovers will meet in
National Geographic’s David Doubilet and Jennifer Hayes, and BBC’s Blue Planet cinematographer Peter Scoones will lead the official opening of Celebrate the Sea on June 12 highlighted by a Diver’s Party in the evening.
On June 13, the first Underwater Mardi Gras of the ocean’s flora and fauna with participants from the provinces of the
Filipinos will also be given the privilege to watch the special premiere of National Geographic’s “Into the Abyss” which will reveal for the first time deep-sea animals from the Celebes Sea and the book launching of “Philippines–Heart of the Ocean” authored by award-winning photographer Michael Aw.
The main venue for the festival is again, the
The Celebrate the Sea Festival is a non-profit event produced by OceanNEnvironment
For media inquiries, please email info@himcommunications.com or call +632.9108030 or +63.917.8918998.
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