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The Public Relations Society of the Philippines (PRSP) and BlueBlade Technologies signed on August 26 at the Ateneo de Manila University’s Convergent Technologies Center, a program development agreement to offer the first PRSP-IMMAP Digital Public Relations (PR) Certification Program.
Signatories were PRSP president Butch Raquel, APR and BlueBlade Technologies chief executive officer Hans Roxas-Chua, with PRSP vice president-Internal and Professional Development Committee chair Ritzi Villarico Ronquillo, APR; and BlueBlade product manager Coni Rose D. Cruz. Present was Fr. Charlie Cenzon, managing director of Ateneo Java Wireless Competencies Center (AJWCC).
Also at the signing were PRSP director and corporate secretary Gizelle Camua, Professional Development vice chair Judd Salas and Professional Development Committee members Warren de los Reyes and Bernie Bagaman, APR. PRSP program officers are Jojo Ajero and Elaine Uy.
Under the PRSP Professional Development Committee, the certification program is part of PRSP’s continuing education for professionals in the era of PR 2.0, the theme of this year’s National PR Congress on Sept. 23 and 24 at the Hotel Intercontinental Makati.
It will be a 2-month certificate program for PR and marketing communications professionals to hone their skills in PR strategies that leverage on digital channels such as social media.
Covered by the program will be the discipline and professional standards of PR and its campaigns and programs, what the new digital tools are, and how these new tools can be integrated into PR campaigns and programs.
Program topics will include: Public Relations, Digital PR, Blog Marketing and Social Networking, and PR Campaigns and Programs integrating traditional and new media using co-developed face-to-face and self-paced online modules suited to professionals with busy schedules.
This program takes off from PRSP’s two seminars on Digital PR in its 2009 professional development seminar series.
Partners are Ateneo, Internet and Mobile Marketing Association of the Philippines (IMMAP)’s Certified Digital Marketer Program, and BlueBlade Technologies that will co-develop the modules with PRSP.
PRSP is the country’s premier organization for public relations professionals with members from business, government, non-profit organizations, hospitals, schools, professional services and other industries, that aims to advance the professional, ethical and highly competent practice of the discipline and profession of PR.
BLUEBLADE is an organization that develops full-service blended (online/face-to-face) e-learning programs/services and aims to be the leader in producing cutting edge and innovative services and products.
IMMAP (Internet and Mobile Marketing Association of the Philippines) is the leading marketing association for internet and mobile marketing that spearheads the use of internet and mobile as marketing mediums in the industry.
More information at http://prsociety-philippines.blogspot.com, http://www.prsp.ph, www.immap.com.ph and www.imadigitalmarketer.com.