Build your career in public relations using both traditional and digital media in campaigns and programs. Learn about digital public relations in good times and in crisis from January 27 to March 31 from anywhere you are locally and internationally, and earn a certification in digital PR.
Enroll now in the PRSP-IMMAP Digital PR Certification Program, the first two-month certification program that can be taken either fully online through webinars or video, or as a combination of six face-to-face sessions and online sessions.
Face-to-face sessions will be held at the Old Swiss Inn, Olympia Towers (Beside Manila Peninsula Hotel), Makati Avenue corner Santo Tomas Street, Makati City, Metro Manila, Philippines.
Philippine experts in digital media and public relations will help PR and marketing communications practitioners hone their skills in PR strategies that use digital channels like social media.
The program is designed for marketing and corporate communication practitioners, media specialists, crisis communication specialists, government information officers and chiefs of staff, social media practitioners, online and offline communicators, social entrepreneurs, owners of their own businesses and anyone interested in learning about digital PR whether in or outside of the Philippines.
The program will cover: the discipline and professional standards of PR and its campaigns and programs, what the new digital tools are, and how these new tools can be integrated into PR campaigns and programs. Case studies will be discussed and with a PR Campaign/Program as the final output.
Program topics include: Public Relations, Digital PR, Blog Marketing and Social Media, and PR Campaigns and Programs integrating traditional and new media using co-developed face-to-face and self-paced online modules suited to professionals with busy schedules.
Under the PRSP Professional Development Committee, the certification program is part of PRSP’s continuing education for professionals in the era of PR 2.0. This program takes off from PRSP’s two seminars on Digital PR in its 2009 professional development series.
PRSP partners are Internet and Mobile Marketing Association of the Philippines (IMMAP)’s Certified Digital Marketer (CDM) Program, eLearning Edge of Blue Blade Technologies, and Ateneo’s AJWCC that co-developed the modules with PRSP.
Enroll now and contact: +632 927 00 96 or +632 426 6001 local 5678, email elearning@ateneo.edu or visit www.learndigitalpr.com.
PRSP is the country’s premier organization for public relations professionals with members from business, government, non-profit organizations, hospitals, schools, professional services and other industries, that aims to advance the professional, ethical and highly competent practice of the discipline and profession of PR.
ELEARNING EDGE is a division of BLUEBLADE TECHNOLOGIES focused on developing full-service blended (online/face-to-face) e-learning programs/services for professionals for continuing development
IMMAP (Internet and Mobile Marketing Association of the Philippines) is the leading marketing association for internet and mobile marketing that spearheads the use of internet and mobile as marketing mediums in the industry.
CERTIFIED DIGITAL MARKETER PROGRAM (CDM) is a training program focused on developing high-caliber digital marketing professionals.
More information at www.learndigitalpr.com – RVR 1/13/2011
