Internationally acclaimed PR experts at the PRSP’s 17th National PR Congress

WEBER Shandwick-Asia Pacific chairman Tim Sutton and Ogilvy Public Relations Worldwide Southeast Asia regional director Andrew Thomas headline the A-list of resource persons for the 17th National Public Relations Congress on September 23 and 24, 2010.

Sutton, one of the global PR industry's most respected practitioners, will share his knowledge and expertise about “The Role of the Public Relations and Communications Practitioner in the New Media.” He has an outstanding track record in public issues advocacy and brand strategy on behalf of some of the world’s best known blue-chip clients. He also serves as Asia Pacific chairman of the Constituency Management Group of Interpublic.

Thomas previously managed the business operations of the International Herald Tribune in South Asia. He will discuss how the discipline of PR has evolved into building brands.

Local communication and new media experts will join them for an enriching discussion on communication trends and best practices. These include Philippine Star columnist Boo Chanco (on the Traditional Media Practitioners’ view on New Media), word-of-mouth pioneer Brad Geiser, Jonas de los Reyes of Yahoo! (on trends in Social Media), Leah Besa-Jimenez of BBDO Guerrero Proximity (on Engaging the Consumer), New Media head for ABS-CBN Charie Villa (on Crisis PR in the 24/7 News Media Cyble), Rock Ed Philippines founder Gang Badoy (on CSR using New Media), Cyril Ng of MediaBanc (on Measuring New Media Effectiveness), Kelvin Lim of Fleischmann Hillard, and Margot Torres of McDonald’s.

The 17th National PR Congress, with the theme “PR 2.0: Build Engage Deliver,” is the first of its kind to bring in international and local experts to provide insights on the new media which is changing not only communications management but also the very culture of businesses.

Register now for the 17th National PR Congress to be held at the Grand Ballroom of Intercontinental Manila, Makati. Early bird registrants get a 20 percent discount or pay only P8,000.00 until July 31. For details and registration, call the PRSP secretariat at 638-0010 to 12 or email publicrelations.prsp@yahoo.com.