Wednesday, April 29, 2009

The Real Bank Storybook receives Bronze Anvil Award

For serving as a successful tool for Real Bank’s savings advocacy campaign, directly reaching Grades 1 and 2 students of selected schools in the National Capital Region, and Regions III and IV-A, and allowing the Bank to realize a 52 percent increase in deposit level and  46 percent hike in number of accounts from the previous year, the Bronze Anvil Award was conferred on "Mga Kwento ni Lolo Pepe" Storybook of The Real Bank. The storybook’s creative graphics and its true-to-life stories on saving, thriftiness and honesty have made it a novel and effective tool that enabled teachers to inculcate such values to the targeted young audience.

L-R:  44th Anvil Awards Committee chairperson Malou L. Espina, APR; The Real Bank vice president for CORPLAN and Media Affairs Anna Lissa S. Ochoa; Chief Presidential Legal Counsel Jesus G. Dureza; The Real Bank president Alfredo S. Barreto; The Real Bank chairman Jose G. Araullo; Public Relations/Communication counsellor Bert P. Pasquin, APR; and 2008-2009 PRSP Jones T. Campos, APR.

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