Prof Dev 1: Public Relations for PR Practitioners

PRSP, in cooperation the TV5, completed the first module of the Professional Development Lecture and Workshop Series for 2012. Held in Makati City on July 20 with more than 70 participants, module 1 covered Crisis for Breakfast (Learning from Crisis Management Cases) and PR Now (Trends and Techniques in Digital PR). TV5 president Ray Espinosa was keynote speaker.

Presenters were Shell Media Relations manager Tony Nebrida, CEMEX director for Public Affairs Chito Maniago, Sagittarius Mines Corporate Communications manager John Arnaldo, TV5 Multimedia head Carlo Ople, Globe Telecom Social Media manager Coy Caballes, and lifestyle columnist Tessa Prieto-Valdes. TV5 news anchors Twink Macaraig and Paolo Bediones moderated the open forum that followed each topic. PRSP members led a Crisis Communication Workshop to cap Prof Dev 1.