The PRSP, in cooperation with Globe Telecom, recently held its last of a four-part 2010 lecture-series at the Filipinas Heritage Library in Makati City last May 21.
Lecturer Dante M. Velasco, APR, president and CEO of Creative Point Int’l. (seated, in coat) discussed strategies used during the national elections. With him in photo are PRSP president Butch Raquel, APR of GMA Network, PRSP VP-Internal and IABC regional director Ritzi Ronquillo, APR, 2010 Lecture Series Chairman Jones Campos, APR of JonesPR/J.T. Campos Corporation, Sally Aldaba of Smart, Dulce Festin-Baybay of Lopez Group Foundation, Joji Banzon of Total Events Management, Lou Guzman of WestRim, Inc., Jorge Marco and Pinky Ruiz of Ayala Land, Angel Doble of Consla, Stella Capinpuyan of Media Meter, Toby Nebrida of Chevron, and a host of others.
As the lone speaker in this post-election seminar organized by the country’s premier association of PR and communication experts, Velasco drew analogies from Aquino’s victory, relating them to concepts and practices in marketing and public relations.
The presidential winner’s share of the vote of more than 40 percent can be compared to a “winning product brand with a market share of 40 percent,” Velasco pointed out. By all means, the winning brand must keep its promise of benefits and keep alive the vision that goes with that promise, he added. Also, he pointed out, however, that “comparisons are valid up to a point.”
The 2010 Lecture Series is sponsored by Jollibee Food Corporation, BusinessMirror, BusinessWorld, Manila Bulletin, Philippine Daily Inquirer, The Philippine Star, ABS-CBN and GMA Network and TV5.
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