Participants packed Meeting Rooms 7-9 of SMX Convention Center for the first joint professional development seminar of the Public Relations Society of the Philippines (PRSP) and the International Public Relations Association (IPRA) – Philippine Chapter on April 22.
In opening the session, PRSP president Butch Raquel said the seminar, dubbed “Make PR Work for Your Business”, was intended to “take on the challenge of developing new markets and new revenue streams, defining PR in the business minds, (and) identifying the ways PR can be a vital discipline to make…any business grow.”
In attendance were corporate communicators, PR agencies, marketers, business unit managers and businessmen who listened to, as well as picked the brains of eight speakers.
Resource persons shared a gamut of information from the basic principles of PR practice to traditional and online media and their experiences in innovatively applying those principles and integrating tools and strategies in a variety of situations.
“Yes, it’s a tougher new world out there, but with the knowledge and the right tools we can more than just survive – we can flourish,” said Raquel.
Meanwhile, IPRA Philippines chairman Edd Fuentes said it was the mutual goal of the PRSP and IPRA to “develop the next generation of PR professionals” as he closed the day’s program.
For queries on future seminars, call the PRSP Secretariat at 638.0010 or telefax 638.0012.
Lower photo shows (From left) IPRA Philippines’ Richard Burgos, PRSP Vice President Internal & Professional Development Chair Ritzi Villarico Ronquillo, PRSP Director and Corporate Secretary Gizelle Camua, PRSP President Butch Raquel, speaker Corrie Narisma of Philippine Dauly Inquirer, speaker Mike Enriquez of GMA Network, IPRA Philippines’ Chairman Edd Fuentes, IPRA’s Karen Alparce Villanueva,Joy Buensalido, Millie Dizon and Romy Virtusio.
No comments:
Post a Comment