The Public Relations Society of the Philippines (PRSP) successfully held part one of its Digital PR seminars at the InterContinental Manila on September 25, 2009.
Gurus in the field of Digital PR discussed and shared the various aspects of online reputation management, the online media and how these are important part of campaigns and strategy and help build brands and relationships with stakeholders. Topics and speakers were “The Philippine Digital Landscape: An Assessment” with Jay Bautista, Nielsen Media Research; “How to use Digital PR Tools Effectively” with Mike Palacios, Havoc Digital; “Effective Online PR with Bloggers” with Janette Toral, http://www.digitalfilipino/; “Digital PR the Yahoo Way” with Reggie Velasco, Yellow Brick Road (Yahoo) and workshop facilitators Donald Patrick Lim and Elaine Uy Yehey! Corporation.
Part two of the seminar will be on October 16 also at the InterContinental Manila, Makati City. Speakers and topics to be taken up are: “Digital PR Techniques for Politics” with Paulo Pangan, Serve Digital;” Viral Marketing Techniques for Online WOM” with Donald Patrick Lim and Elaine Uy, Yehey! Corporation; “Using Google Search for Online PR” with Aileen Apolo, Google; “Using Online Communities for Digital PR” with Crisela Magpayo-Cervantes, Multiply & ABS-CBN Interactive; “Using Social Networks for PR with Narciso Reyes, Friendster; “Using Mobile Marketing for Digital PR” with Hans Roxas-Chua, BlueBlade Technologies; and Donald Patrick Lim and Elaine Uy, Yehey! Corporation will facilitate the second workshop.
Gurus in the field of Digital PR discussed and shared the various aspects of online reputation management, the online media and how these are important part of campaigns and strategy and help build brands and relationships with stakeholders. Topics and speakers were “The Philippine Digital Landscape: An Assessment” with Jay Bautista, Nielsen Media Research; “How to use Digital PR Tools Effectively” with Mike Palacios, Havoc Digital; “Effective Online PR with Bloggers” with Janette Toral, http://www.digitalfilipino/; “Digital PR the Yahoo Way” with Reggie Velasco, Yellow Brick Road (Yahoo) and workshop facilitators Donald Patrick Lim and Elaine Uy Yehey! Corporation.
Part two of the seminar will be on October 16 also at the InterContinental Manila, Makati City. Speakers and topics to be taken up are: “Digital PR Techniques for Politics” with Paulo Pangan, Serve Digital;” Viral Marketing Techniques for Online WOM” with Donald Patrick Lim and Elaine Uy, Yehey! Corporation; “Using Google Search for Online PR” with Aileen Apolo, Google; “Using Online Communities for Digital PR” with Crisela Magpayo-Cervantes, Multiply & ABS-CBN Interactive; “Using Social Networks for PR with Narciso Reyes, Friendster; “Using Mobile Marketing for Digital PR” with Hans Roxas-Chua, BlueBlade Technologies; and Donald Patrick Lim and Elaine Uy, Yehey! Corporation will facilitate the second workshop.
Registration fees: member –P3,000; non-member –P4,000; student –P2,000. For details, call 638-0010/ 638-0012 or email prsociety.prsp@yahoo.com or visit http://www.prsp.ph/ or blogspot http://prsociety-philippines.blogspot.com.
Photo shows Digital PR Day 1 participants with (seated from left) speakers Mike Palacios and Jay Bautista; former PRSP president Max Edralin, APR; workshop facilitator Elaine Uy; and speakers Janette Toral and Reggie Velasco. Also in photo are (standing beside Velasco) Ritzi Ronquillo, APR, PRSP director and chair, Professional Development Committee and (standing second from the rightmost) Jojo Ajero, session chair of the first and second Professional Development Seminars, 2009 Learning Series.
Photo shows Digital PR Day 1 participants with (seated from left) speakers Mike Palacios and Jay Bautista; former PRSP president Max Edralin, APR; workshop facilitator Elaine Uy; and speakers Janette Toral and Reggie Velasco. Also in photo are (standing beside Velasco) Ritzi Ronquillo, APR, PRSP director and chair, Professional Development Committee and (standing second from the rightmost) Jojo Ajero, session chair of the first and second Professional Development Seminars, 2009 Learning Series.
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