PRSP donates to ABS-CBN Foundation

The Public Relations Society of the Philippines (PRSP), through its Corporate Social Responsibility (CSR) Committee, recently announced its collaboration with strategic CSR programs and stakeholders. The initiatives include programs that will be focused on education and the environment as priority areas for the society.

For its first social responsibility initiative for the year, PRSP partners with ABS-CBN Foundation for its leadership in the campaign to save the environment. “We need to streamline into the consciousness of our key stakeholders that we advocate social responsibility,” said Cathy Salceda-Ileto, PRSP Board Director and Chairperson of PRSP’s CSR Committee. “Partnering with them is strategic and will help us communicate awareness in the communities where we operate,” adds Ileto.

The PRSP Board has approved the Committee’s recommendation to support ABS-CBN Foundation’s program to save the Pasig River. On May 20, the society’s commitment to the Foundation was formalized during a ceremonial turnover of donation from proceeds of the 15th National PR Congress held in September 2008.

In her message of thanks to the society, “We are counting on you as communicators to mainstream the consciousness that we need everyone to collaborate to save the environment,” Gina Lopez was quoted as saying.

During the ceremonies, the PRSP CSR Committee also made official the society’s commitment to generate revenue for the Save the Pasig Program from its key revenue-generating programs lined up for the year. “This is just the first of a series of contributions, we as a committee will earmark for Ilog Pasig,” said Juris Umali, Advisor to the Society’s CSR Committee.

“We admire the programs of ABS CBN Foundation and its advocacy to rehabilitate the Pasig River,” said Butch Raquel, PRSP President. The project will also be supported through revenues generated from the activities the society will be implementing throughout the year.

In photo, PRSP president Butch Raquel of GMA Network, Inc. turns over PRSP’s contribution to ABS-CBN Foundation’s managing director Gina Lopez. From left: Lou de Guzman of CF Philippines, CSR Committee member; Ed Alcaraz of ESA Consultants, PRSP Vice President-Internal; Cathy Ileto of Environments Global Foundation, CSR Committee Chair; Raquel, Lopez, Juris Umali-Soliman of FG Foundation, 15th National PR Congress Chairperson and 2008 PRSP Vice President-External; Chito Maniago of Pilipinas Shell Petroleum Corporation, PRSP Director and Students’ Congress Chair; and Joyce Alumno of HIM Communications, Inc., CSR Committee member.