PRSP Digital PR speakers elected as IMMAP board members

Congratulations are in order for our speakers at our "Digital PR" PRSP Professional Development Seminars 1 (September 25) and 2 (October 16) held at InterContinental Manila, who were elected as members of the 2010 board of directors of the IMMAP (Internet and Mobile Marketing Association of the Philippines).

Our speakers and now IMMAP Board Directors were: Hans Roxas Chua-Ateneo Java Wireless who spoke on mobile technologies in PD 2, Mike Palacios-Havoc Digital whose company also does our PRSP website and who spoke in PD 1, Janette Toral-Digital Filipino who spoke not only at our PD 1 session but also at an earlier general membership meeting (GMM), and Elaine Uy-Yehey.com who co-moderated both PD 1 and PD 2 workshop sessions with Donald Lim of Yehey.

We likewise extend our congratulations to Norman Agatep-Euro RSCG 4D Manila, son of PRSP past president Charlie Agatep, APR and to the other IMMAP board directors.

Of the 24 IMMAP member companies to form the MMA Philippines Local Council, BlueBlade Technologies, Nielsen, Wolfpac, Yahoo! Philippines and Yehey lent support to our Professional Development Seminars 1 and 2.

The full story from the online Adobo Magazine of which PRSP member Angel Guerrero is editor-in-chief, follows.

IMMAP elects 2010 Board of Directors, MMA partnership formed
From Adobo Magazine

At the recent General Meeting of the Internet and Mobile Marketing Association of the Philippines (IMMAP), the new members of 2010 Board of Directors were elected.

Among those elected are Norman Agatep-Euro RSCG 4D Manila, Cookie Bartolome-Carat Philippines, Hans Roxas Chua-Ateneo Java Wireless, Nix Nolledo-Xurpass, Mike Palacios-Havoc Digital, Roy Platon-MyAyala.com, Janette Toral-Digital Filipino and Elaine Uy-Yehey.com.

The new Board Members will join seven others who will remain to complete their tenure for another year, namely: Cris Concepcion-formerly of Yahoo! Philippines, Leah Besa-Jimenez-Proximity Philippines, Arlene Amarante-Yahoo! Philippines, Jojit Alcazar-Wolfpac Mobile, Albet Buddahim-Procter & Gamble, Bing Kimpo-Trackworks, and Angeli Lambsdorff-DentsuIndio.

Snapworx Digital’s Arthur Policarpio, current President, will serve as ex-officio for the incoming term.

During Policarpio’s term, the IMMAP signed a milestone partnership with the Mobile Marketing Association represented by Mike Wehrs, MMA president and CEO. The partnership launches the MMA Philippines Local Council whose objective is to foster the mobile advertising and marketing industry in the Philippines. The MMA Philippines Local Council initiates the adoption of global standards and guidelines, codes of conduct, as well as established industry metrics on mobile marketing channels for local use.

Twenty four (24) IMMAP members will form the MMA Philippines Local Council, among them: AdMob, Affle, BlueBlade Technologies, BuzzCity, DenstuIndio, Egg (Entertainment Gateway Group), Information Gateway, Mediacom, Microsoft, Mobile Arts, Nielsen, Ogilvy, Procter and Gamble, Proximity Phils., Pudding Media, Smart Communications, Snapworks, Tribal DDB, Unilever, Wolfpac, Xurpas, Yahoo! Philippines, Yehey, and Zed Worldwide.

The Philippine chapter is the second to be launched in the Asia Pacific region in the last four months, after India.

The Partnership was forged during the IMMAP’s 3rd Conference “Digital Delivers” last August.

PRSP Seminar on Digital PR, Day 2

The Public Relations Society of the Philippines (PRSP) successfully held Part Two of its Digital PR seminars at the InterContinental Manila on October 16, 2009.

Speakers and topics were: “Digital PR Techniques for Politics” with Paolo Pangan, Serve Digital;” Viral Marketing Techniques for Online WOM” with Donald Patrick Lim, Yehey! Corporation; “Using Google Search for Online PR” with Aileen Apolo, Google; “Using Online Communities for Digital PR” with Crisela Magpayo-Cervantes, Multiply & ABS-CBN Interactive; “Using Social Networks for PR with Carlo Ople, Friendster; “Using Mobile Marketing for Digital PR” with Hans Roxas-Chua, BlueBlade Technologies; and Donald Patrick Lim and Elaine Uy, Yehey! Corporation as “Viral Marketing” Workshop Facilitators.

The PD seminars are part of the learning series for Professional Development of the Public Relations Society of the Philippines. For more information on PRSP, call 638-0010/638-0012, email prsociety.prsp@yahoo.com or visit www.prsp.ph or blogspot http://prsociety-philippines.blogspot.com.

Photo shows participants with speakers Paolo Pangan, Donald Lim, Carlo Ople, Elaine Uy and; PRSP Vice President Ed Alcaraz, APR; Ritzi Ronquillo, APR, PRSP Director and Chair, Professional Development Committee; and Jojo Ajero, Session Chair of the first and second Professional Development Seminars, 2009 Learning Series.